“ If you’re a student enrolled at a US Title IV accredited college or university, and above the age of 18, then…you’ll need to subscribe directly to Spotify and not through a third party (e.g., a cell phone provider). If you don’t have an existing premium plan for students, the Swedish company explained how you can sign-up for the bundle. Students with a Hulu Limited Commercials plan can merge their existing accounts with Spotify Premium for Students. Those with an existing student plan can simply activate their Hulu subscription online. One subscription can easily join another. If you’re already on Premium for Students, you can now activate Hulu.” Spotify and Hulu’s discount offering is definitely a strategy to tap into this market niche.“ You get both Spotify Premium for Students and Hulu’s Limited Commercials plan for just $4.99 per month. Research states that because of their limited disposable income, students and the younger demographic are among the most difficult customers to attain for paid media services. Amazon Prime has already attempted this via Prime shipping which includes subscriptions to music and video content, and another program named Channels. Many analysts believe that as the number of niche entertainment offerings continue to expand, many companies will eventually bundle their services together, similar to a pay-TV package. Whilst the offer is not currently available to Australian students – US only – the partnership does signal what could be the future of entertainment, wherein bundled services are provided at a discount with cross-company offerings. “By bundling our enormous catalogs of content together in a single, highly compelling offer, we’re making it easier for people to enjoy all of the TV and music they love, whenever and wherever they want”. Tim Connolly, Hulu’s Head of Distribution and Partnerships, states of the partnership:
In a bid to attract students and the younger demographic Spotify and Hulu have joined forces, slashing the price of their respective services to offer a combined $4.99/per month student discount bundle.īy coming together, students can enjoy on-demand streaming of both music and videos, via Hulu and Spotify’s diversified library.
0 kommentar(er)
